Hyaluronic Acid Facial Serum

£9.50

Hydrate & Plump Your Skin

Quench your skin’s thirst with Hyaluronic Acid Facial Serum – a lightweight hydration powerhouse that holds up to 1000 times its weight in water. This 30ml serum combines hyaluronic acid with vitamin B5 and fruit extracts to deliver deep, lasting moisture whilst plumping fine lines and revealing smoother, more supple skin.

Perfect for all skin types, this fast-absorbing formula leaves your complexion dewy, refreshed, and beautifully hydrated without any greasy residue.

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Your Hydration Ritual

Hyaluronic acid is one of nature’s most powerful hydrators, and getting the most from your serum is refreshingly simple. Here’s how to transform thirsty skin into a plump, dewy complexion:

Step 1: Cleanse Thoroughly

Start with freshly cleansed skin. Use your preferred cleanser to remove makeup, dirt, and excess oil. Pat your face gently with a clean towel – leaving skin slightly damp is actually beneficial for hyaluronic acid application.

Step 2: Apply to Damp Skin (Important!)

Here’s the secret: hyaluronic acid works best on damp skin. Dispense 2-4 drops of serum into your palm or fingertips and gently press into your face and neck whilst skin is still slightly moist from cleansing. This helps the serum draw moisture into your skin more effectively.

Step 3: Press and Pat

Using gentle pressing motions, work the serum into your skin. Focus on areas prone to dryness or fine lines – around the eyes (avoiding direct contact), forehead, and smile lines. The lightweight texture absorbs almost instantly.

Step 4: Seal It In

Wait 30-60 seconds for complete absorption, then follow with your moisturiser. This step is crucial – moisturiser acts as a seal, preventing the hyaluronic acid from drawing moisture from your skin if the air is dry. Think of it as locking in all that hydration.

Step 5: Layer Your Skincare

Hyaluronic acid plays beautifully with other products. Apply it before heavier serums (like vitamin C or retinol) and always before your moisturiser. It’s the perfect hydration base for your entire routine.

When to Apply

Morning and evening after cleansing for maximum hydration. Hyaluronic acid is gentle enough for twice-daily use and works synergistically with all skin types and other active ingredients.

How Long It Lasts: A 30ml bottle provides 2-3 months of daily use.

Your Hydration Journey – What to Expect

Immediate: Skin feels instantly softer and more supple. That tight, uncomfortable feeling? Gone within minutes of application.

Week 1: Visible plumping begins. Fine lines appear softer as skin drinks in moisture. Your complexion looks fresher and more awakened.

Week 2-4: Skin texture continues to improve. Makeup glides on more smoothly. That healthy, dewy glow becomes your new normal.

Month 2+: With consistent use, skin maintains optimal hydration levels. Fine lines remain softened, and your complexion has that coveted “glass skin” smoothness.

The key is consistency. Hyaluronic acid works best when skin is continuously hydrated, not just occasionally.

Build Your Routine

Morning Hydration Evening Renewal
  1. Cleanser
  2. Hyaluronic Acid Serum (on damp skin)
  3. Vitamin C Serum (optional)
  4. Moisturiser
  5. SPF 30+
  1. Cleanser
  2. Hyaluronic Acid Serum (on damp skin)
  3. Retinol or night treatment (optional)
  4. Richer night moisturiser

Pro Tips for Maximum Hydration

  • Always apply to damp skin for best results – dry skin reduces effectiveness
  • Use a humidifier in dry environments to prevent moisture loss
  • Store at room temperature – hyaluronic acid is stable and low-maintenance
  • Layer under all other serums – it’s the perfect hydration foundation
  • Don’t skip moisturiser – it seals in the hyaluronic acid’s benefits

Perfect Pairings

Hyaluronic acid is the ultimate team player in skincare. Layer it with Vitamin C Face Serum in the morning for hydration plus brightening, or use before retinol at night to buffer potential irritation whilst maintaining moisture levels.

For extra nourishment during colder months, follow with Daily Glow Oil to seal in all that plumping hydration.

The Hydration Powerhouse Formula

This isn’t just any hyaluronic acid serum – it’s a carefully crafted blend designed to deliver maximum hydration whilst nourishing and protecting your skin:

Hyaluronic Acid (Sodium Hyaluronate) – The Hydration Hero

The star ingredient that can hold up to 1000 times its weight in water. Sodium hyaluronate is a smaller molecular form of hyaluronic acid, meaning it penetrates deeper into skin layers rather than just sitting on the surface.

What it does: Delivers intense hydration deep within the skin, plumps fine lines and wrinkles by filling them with moisture, improves skin elasticity and suppleness, creates a moisture reservoir that lasts for hours, and gives skin that coveted “bouncy” feel.

The science: As we age, our natural hyaluronic acid production decreases – starting as early as our mid-20s. Topical application helps replenish what time takes away, keeping skin hydrated and youthful-looking.

Panthenol (Vitamin B5) – The Skin Soother

A moisture-binding powerhouse in its own right, panthenol works alongside hyaluronic acid to lock in hydration whilst calming and protecting skin. It’s particularly beneficial for sensitive or irritated complexions.

What it does: Enhances skin barrier function to prevent moisture loss, soothes redness and inflammation, promotes skin healing and repair, adds extra humectant properties (draws moisture from air into skin), and leaves skin feeling impossibly soft.

Fruit Extract Complex (Cranberry, Grapefruit, Raspberry)

Nature’s own antioxidant trio. These botanical extracts provide additional skin benefits beyond hydration, including gentle exfoliation and protection against environmental stressors.

What they do: Deliver antioxidants to protect against free radical damage, provide natural AHAs for gentle surface renewal, brighten and tone the complexion, add vitamins and minerals for skin health, and contribute to the serum’s fresh, lightweight feel.

Why This Formula Works

The magic is in the combination. Hyaluronic acid provides the intense hydration, vitamin B5 helps lock it in and soothes skin, whilst fruit extracts add protective antioxidants and gentle brightening benefits. Together, they create a serum that doesn’t just hydrate – it transforms skin texture.

The lightweight, water-based formula absorbs instantly without any sticky or greasy feeling. You can layer it under makeup, other serums, or simply your moisturiser. It’s skincare that works with your routine, not against it.

Who This Serum Is For

Perfect For Especially Beneficial For
  • Dehydrated skin that feels tight or uncomfortable
  • Fine lines and wrinkles that need plumping
  • All skin types – dry, oily, combination, or normal
  • Mature skin showing signs of moisture loss
  • Anyone seeking that “glass skin” glow
  • Sensitive skin (hyaluronic acid is exceptionally gentle)
  • Post-procedure skin needing gentle hydration
  • Dry, dehydrated complexions
  • Ageing skin losing elasticity
  • Those in dry climates or heated/air-conditioned environments
  • Anyone using potentially drying treatments (retinol, acids)
  • People wanting lightweight hydration without heavy creams

The Hydration Difference

There’s a crucial difference between dry skin (lacking oil) and dehydrated skin (lacking water). Hyaluronic acid addresses dehydration, which can affect any skin type – yes, even oily skin can be dehydrated. This is why this serum works universally: everyone needs water, regardless of their oil production.

The result? Skin that’s balanced, comfortable, and glowing – whether you’re naturally dry, oily, or somewhere in between.

Can I use hyaluronic acid every day?

Absolutely – in fact, it’s recommended. Hyaluronic acid is one of the gentlest, most universally tolerated skincare ingredients. Morning and evening use provides continuous hydration for optimal results.

Why must I apply it to damp skin?

Hyaluronic acid is a humectant – it draws moisture from its environment. On damp skin, it pulls that water into your skin. On completely dry skin in a dry environment, it might actually pull moisture from deeper skin layers, which is counterproductive. Always apply to damp skin and seal with moisturiser.

Will this make my oily skin more oily?

No – quite the opposite. Oily skin is often dehydrated, which triggers more oil production as skin tries to compensate. By providing proper hydration, this serum can actually help balance oil production over time. The water-based formula absorbs instantly without adding any oiliness.

Can I use this with vitamin C or retinol?

Yes – hyaluronic acid is the perfect companion to active ingredients. Apply it first (on damp skin), then layer your vitamin C, retinol, or other treatments on top. The hydration actually helps buffer potential irritation from stronger actives whilst maintaining efficacy.

How quickly will I see results?

Immediate plumping and softness within minutes of application. Visible fine line reduction typically appears within 1-2 weeks of consistent use. Long-term hydration and texture improvements develop over 4-8 weeks as skin’s moisture barrier strengthens.

Do I still need moisturiser after this?

Yes – this is crucial. Hyaluronic acid is a serum, not a moisturiser. It needs to be sealed in with a moisturiser (which provides oils and occlusives) to prevent the hyaluronic acid from pulling moisture from your skin if the environment is dry. Think: hydration (serum) + moisture barrier (moisturiser) = perfect skin.

Is this suitable for sensitive or reactive skin?

Hyaluronic acid is one of the most well-tolerated skincare ingredients, even for very sensitive skin. It’s naturally present in our bodies and rarely causes reactions. The simple, gentle formula makes this serum ideal for reactive complexions. However, if you have extremely sensitive skin, patch test first as a precaution.

Can I use this around my eyes?

Yes, carefully. Hyaluronic acid is gentle enough for the delicate eye area and can help plump fine lines. Pat gently around the orbital bone, avoiding direct contact with eyes. For best results, follow with your regular eye cream.

Will this help with acne or breakouts?

Whilst hyaluronic acid isn’t an acne treatment, proper hydration can support skin health and healing. It’s non-comedogenic (won’t clog pores) and may actually help balance oil production in dehydrated, acne-prone skin. It also provides soothing hydration if you’re using drying acne treatments.

How should I store this serum?

Room temperature in your bathroom cabinet is perfect. Unlike vitamin C, hyaluronic acid is very stable and doesn’t require special storage. Just keep the lid closed between uses to maintain freshness.

Can I use this if I’m pregnant or breastfeeding?

Hyaluronic acid is naturally present in the body and generally considered safe during pregnancy and breastfeeding. However, we always recommend consulting your healthcare provider before introducing new products during these times.

What’s the difference between this and a hyaluronic acid moisturiser?

Serums contain higher concentrations of active ingredients and penetrate deeper due to their lightweight, water-based formula. Moisturisers provide oils and occlusives that seal everything in. Using both – serum first, then moisturiser – gives you the best of both worlds: deep hydration plus protective moisture barrier.

How long will one bottle last?

With twice-daily use (2-4 drops per application), a 30ml bottle typically lasts 2-3 months. At £9.50, that’s exceptional value for professional-grade hydration.

Ingredients: Aqua, Sodium hyaluronate, Phenoxyethanol, Sodium Benzoate, Xanthan Gum, Vaccinium Macrocarpon [Cranberry] Fruit Extract, Citrus Grandis [Grapefruit] Fruit Extract, Rubus Idaeus [Raspberry] Fruit Extract, Panthenol

Size: 30ml

Made in: United Kingdom

Suitable for: All skin types

Shelf Life: 12 months after opening

vegan_friendly
SKU: SERF-01 Category: Brand:
Website by INDIGO CUBE
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