£9.50
Struggling with dull, tired-looking skin? This Vitamin C Face Serum is your daily dose of brightness in a bottle. Formulated with stable vitamin C, aloe vera, and witch hazel, this lightweight serum brightens, hydrates, and protects your skin from environmental damage.
The unique blend of botanical ingredients works together to fade dark spots, even skin tone, and reveal your natural radiance. Whether you’re targeting hyperpigmentation, early signs of ageing, or simply want that healthy glow, this serum fits seamlessly into your daily skincare routine.
Getting the most from your vitamin C serum is all about consistency and proper application. Here’s your step-by-step guide:
Use your regular facial cleanser to remove dirt, oil, and makeup. Pat your face dry with a clean towel – your skin should be damp but not dripping wet.
Dispense 2-4 drops into your palm or fingertips. Gently press and pat the serum onto your face and neck, avoiding the immediate eye area. Don’t rub vigorously – gentle patting helps the serum absorb better.
Give the serum 1-2 minutes to fully absorb before moving to the next step. You’ll know it’s ready when your skin no longer feels tacky.
Lock in the serum with your regular moisturiser. This creates a barrier that helps keep all the beneficial ingredients working in your skin.
If you’re using vitamin C in the morning, which we recommend for its protective benefits, always follow with broad-spectrum SPF 30 or higher. This maximises the brightening benefits and protects your skin.
Morning and evening, or just once daily if you’re new to vitamin C. Many people prefer morning application to take advantage of the antioxidant protection throughout the day.
How Long It Lasts: A 30ml bottle typically lasts 2-3 months with daily use, making it excellent value.
Week 1-2: Your skin adjusts. You’ll notice improved hydration and a slight boost in radiance. Mild tingling on first use is normal and usually subsides as skin acclimates.
Week 3-4: Brightening effects become noticeable. Skin tone looks more even and that healthy glow starts to emerge. Dark spots may begin to lighten slightly.
Week 6-8: This is when most people see the most significant improvements. Dark spots continue to fade, skin texture looks smoother, and the brightening effect is clearly visible.
Week 12+: With continued use, you’ll maintain these benefits and may notice ongoing improvements in skin firmness and overall texture.
Remember: Consistency is key. Daily application delivers the best results.
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For enhanced results, pair with our Hyaluronic Acid Facial Serum in the evening for maximum hydration. The two serums complement each other beautifully – vitamin C for brightening and protection, hyaluronic acid for deep hydration and plumping.
Try Daily Glow Oil for an extra nourishing boost during winter months when skin needs more moisture.
Every ingredient in this formula has a purpose. Here’s what each one brings to your skin:
This stable form of vitamin C is less likely to oxidise than pure L-ascorbic acid, meaning it stays effective longer in the bottle. It’s gentler on sensitive skin whilst still delivering powerful brightening and antioxidant benefits.
What it does: Brightens skin tone, fades dark spots and hyperpigmentation, boosts collagen production for firmer skin, protects against free radical damage from pollution and UV exposure, and reduces inflammation.
Used for centuries as a healing plant, aloe vera is packed with vitamins, enzymes, and amino acids. It hydrates without feeling heavy and helps skin retain moisture.
What it does: Soothes irritated or inflamed skin, provides lightweight hydration, supports skin healing, calms redness, and helps other ingredients absorb better.
A natural astringent that’s been used in skincare for generations. It helps tighten pores and balance oil production whilst providing anti-inflammatory benefits.
What it does: Minimises the appearance of pores, controls excess oil, reduces redness and inflammation, helps create a smooth canvas for makeup, and adds a refreshing feel to the serum.
These botanical extracts are rich in antioxidants and natural AHAs (alpha hydroxy acids) that gently support cell turnover and provide additional vitamin C and brightening benefits.
What they do: Provide extra antioxidant protection, gently encourage cell renewal, brighten and tone the skin, and add natural preservation.
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The combination of stable vitamin C with soothing aloe vera and balancing witch hazel creates a formula that’s both effective and gentle. You get brightening results without the irritation that some vitamin C serums can cause.
The lightweight texture absorbs quickly without leaving a greasy residue, making it perfect for wearing under makeup and suitable for most skin types including those who worry about products feeling too heavy.
Yes, once your skin has adjusted (usually after 3-5 days), daily use is safe and recommended for best results. If you’re new to vitamin C, start every other day and gradually increase to daily application.
Morning is ideal because vitamin C provides antioxidant protection against daytime environmental stressors like UV rays and pollution. However, evening use works too, or you can use it twice daily for maximum benefits.
Vitamin C is an antioxidant that actually protects skin, but it can make skin slightly more photosensitive. Always use SPF 30 or higher during the day when using vitamin C serums—which is good practice for any skincare routine.
Yes, but with caution. If you use prescription retinoids or strong acids, introduce vitamin C gradually. Many people use vitamin C in the morning and retinol at night to avoid potential irritation from combining them.
With daily use (2-4 drops per application), a 30ml bottle typically lasts 2-3 months, making it excellent value.
Vitamin C can help fade post-inflammatory hyperpigmentation (the dark marks left after acne heals), but it won’t eliminate deep, pitted acne scars. For those, professional treatments like microneedling or laser therapy are more effective.
Mild tingling on first use is normal, especially if you’re new to vitamin C. It usually subsides as your skin adjusts. If you experience burning, redness, or prolonged discomfort, discontinue use and consult a dermatologist.
The formula is gentler than many vitamin C serums because it uses a stable form of vitamin C (Sodium Ascorbyl Phosphate) and includes soothing aloe vera. However, always patch-test first if you have very sensitive or reactive skin. Apply a small amount to your inner wrist or behind your ear and wait 24 hours to check for reactions.
Keep it in a cool, dark place like your bathroom cabinet, away from direct sunlight and heat. Always close the bottle tightly after use. The serum is best used within 6 months of opening.
Fresh vitamin C serum is typically clear to pale yellow. If it turns dark yellow or brown, it has oxidised and lost effectiveness. This is normal for vitamin C products over time, which is why we recommend using within 6 months and storing properly.
Vitamin C is generally considered safe during pregnancy and breastfeeding, but we always recommend consulting with your healthcare provider before introducing new skincare products during this time.
Yes, vitamin C is effective at fading hyperpigmentation caused by sun exposure. However, results take time—typically 6-12 weeks of consistent use. Always pair with daily SPF to prevent new dark spots from forming.
Yes, serums are concentrated treatments, not moisturisers. Always follow with a moisturiser to lock in the serum and provide additional hydration. Think of serum as the treatment and moisturiser as the protective seal.
Ingredients: Aqua, Sodium Ascorbyl Phosphate, Hamamelis virginiana, Aqua Alcohol denta, Aloe Barbadensis Leaf Powder, Potassium Sorbate & Sodium Benzoate, Phenoxyethanol Xanthan Gum, Vaccinium Macrocarpon [Cranberry] Fruit Extract, Glycerin, Vaccinium Myrtillus Fruit Extract, Aqua (and) Propylene Glycol (and) Citrus Grandis [Grapefruit] Fruit Extract, Citric Acid
Size: 30ml
Made in: United Kingdom
Suitable for: Most skin types
Shelf Life: 6 months after opening
